Large-Scale Event Banners
Graphic Design Project
Project Specs
Signage designs created for large-scale application to fabric banners, meter boards, pull-up banners, and street banners // Launched the company’s product ingredient philosophy campaign called “Smarter Choice” at its annual international convention
Challenges
Design was developed and completed within a condensed timeframe of under 4 weeks leading up to our biggest event of the year. Initially the project was begun prematurely before messaging was finalized. Thus, I organized a kickoff to clarify our purpose and direction, involving writers, art & creative directors, and our events director. Once established, the design scheme was applied and adapted to over 17 individual pieces. Messaging and design were overseen directly by our Chief Marketing Officer.
My Primary Contributions
Organizing kickoff // Design conceptualization & color development // Photo exploration and composition // Design and internal routing // Preparing files for final production // Final proof reviews & approval // On-site event setup & take-down
ADDITIONAL DESIGN COLLABORATORS
Ian Gundry, Tye Bergeson, Rebecca Servoss, Jamie Nielsen
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