EcoSense Laundry Packaging Rebrand
Graphic Design Project
Project Specs
16oz & 32oz bottles // Shrink-sleeve application // 7 scents spread across 4 product types: Detergent, Fabric Softener, Fragrance Booster, and Color Booster // Update to packaging that was designed 12 years previously
Before & after comparison with the old packaging.
Challenges
This was our team’s first take on a shrink sleeve application. The laundry line is also a flagship of the company’s product portfolio, thus gaining the attention and input of our CEO. This was a high level job that required curating over 1,200 images, application to 60+ individual SKUs, and adapting layout to accommodate strict Canadian regulations.
My Primary Contributions
Layout conceptualization and presentation // Color development // Photo curation and exploration // Design and internal routing // Preparing all US and CDN files for final production // Final proof reviews and approvals
Additional Design Collaborators
Ian Gundry, Aliysa Leitch, Tye Bergeson
Like what you see?
Please reach out to me! You can find my information on my contact page.